About Us - Performance Horse Shop

My name is Jolene Jones aka "Jo".

I love barrel racing and "playing" with my horses.I relate my riding to "dancing with my horses".

In August 2009 I read an article in Barrel Horse News on the Iconoclast Sports Boots and discovered the Iconoclast Difference!  I tried the boots and since there were no dealers in my area I inquired on a dealership.  Since then I have become a distributor and am thankful to have this product to use on my horses and to be a part of the Western Legacy Sales Team. 

The Iconoclast Boots are the only boot that truly lifts and cradles the equine leg with patented Double Sling Straps for unparalleled lateral support.

Ward Heid and his team are committed to quality and realize the importance of strong, healthy, happy horses!

Iconoclast Sports Boots Contacts

Western Legacy Sales Ward Heid - Founder/Owner of the Iconoclast Sports Boots
817-790-7751 - Please contact Ward for all Warranty Issues. WesternLegacySales.com

Jolene Jones - Dealer Representative, Customer Support/Marketing (715) 857-6282  Office / (715) 554-3210 Cell

1853 West Bone Lake Drive
Balsam Lake, WI  54810




Pictured left are the original (closeout) boots as featured  in Barrel Horse News.














Click on the image below to see the differences in the new run and old run boots. (enlarged image will open in a new window)


These are the  "New Run" Iconoclast boots with
the new binding and improved velcro straps.










3511 South Interstate 35

Gainesville, TX 76240


Thank You for visiting!  Your comments and suggestions are always welcome!